Product & business
Public transit is objectively more efficient but feels worse than Uber/Lyft. The gap is mostly UX: unpredictable waits, confusing transfers, no door-to-door experience. Close the perception gap without massive infrastructure spending.
The brief
Solve it in plain text with any AI you like, in about 10 to 20 minutes. A judge scores how you reasoned, not whether you matched an answer.
Public transit is 10x cheaper and 5x more carbon-efficient than ride-hailing. But ride-hailing grew 40% since 2020 while transit ridership dropped 15%. The #1 reason cited: "I don't know when the bus will actually come." Real-time data exists but apps are fragmented.
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